THE PROBLEM: IBM came to my team and I and inquired about overhauling the IBM Cloud App for Midsize Business. The issue they were having was that the current app was very confusing and had a poorly designed user interface. The app also was coded in such a way that it was not easily updated. Additional needs included embedding white paper information about the cloud and developing a data capture registration intro page that would allow IBM to engage with any user who downloaded the app.
THE SOLUTION: I was able to meet with several IBM Account Managers to discuss a solution that would solve the problem this app had been facing. My suggestion was to use the MagPlus Digital Publishing solution as this system would allow for better user interaction and engagement. I embedded white paper information into the needed sections, created custom page designs, developed a custom navigation design and embedded video content. I started with designing several wireframes and presented the layouts to the team. One of the challenges I faced was to not derail too far away from some of the look and feel of the previous app. I was able to pull certain visual elements out of the previous design into the re-design. The ending result was a very well received app re-design that was launched into the Apple Application Store for download.