NASCAR USER ENGAGEMENT APP-MagPlus DPS

IDEA/SOLUTION

THE IDEA: I had an idea to create a user engagement Digital Publishing Solution app for NASCAR. I took it upon myself to design a DPS app using MagPlus that would talk about each current NASCAR driver, details about their car, track information, live social media feeds and video highlights. I also wanted to leverage the use of the device in that when the user turned the tablet device both vertically and horizontally; they were server different content.

THE SOLUTION: After developing wireframes that mapped out how the DPS app was going to work, I then went into the MagPlus system through Adobe Indesign and started designing. I leveraged graphics from the NASCAR team using photos of drivers, their cars, detailed track information and highlight video. I was able to accomplish serving different content when the device was turned both portrait and landscape. I was also able to embed a live twitter social media stream directly into the app. This DPS solution was well received by the NASCAR account team.

See the App in Action