Austin D. Hoyt

Associate Creative Director, Senior Creative Design Lead

570-971-7268 | austindavidhoyt@gmail.com 
austinhoytdesign.com | linkedin.com/in/austin-d-hoyt
IG: adh_creativedesign | promptandpixel

WHAT DRIVES ME

Self-starter dedicated and passionate creative professional with 20+ years in design and advertising experience. Bridging traditional design expertise with emerging AI technologies to elevate storytelling, streamline workflows, and deliver impactful, scalable systems. Driven to explore, test, and implement innovative solutions that push creative boundaries, enhance processes, and expand the way design is developed, and experienced across digital, print, and experiential platforms.

IQVIA – 2022-Present

Associate Director - Senior in-house design team lead, Brand & Creative Services Team

• AI Adobe Firefly Team Lead – Image Generation, Strategy & Enablement
o   Created branded AI-generated imagery to reduce stock usage and enhance visual uniqueness across channels
o   Developed a scalable, brand-aligned image generation workflow for concepts ranging from abstract themes to stylized office environments based on brand look and feel
o   Implemented a Smartsheet-based tracking system to catalog, organize, and enable consistent reuse of Ai generated assets
across teams
o   Led Ai image and video generation for use across digital asset libraries, enhancing brand alignment and reducing stock asset reliance
o   Facilitated regular AI team sessions to explore prompt strategies, analyze tool updates, and share emerging trends
to optimize creative output
o   Developed internal guidance around best practices for leveraging AI tools in design workflows

• FirstUp Email Client – Template System Development
o   Designed and implemented a reusable email template system library to speed email messaging content creation
o   Led onboarding and collaborative sessions with cross-functional teams to ensure easy adoption and customization

• CEROS Interactive Web Content – Cross-Team Collaboration & Design Execution
o   Collaborated with internal teams and stakeholders to concept, design, and launch interactive web experiences using the CEROS platform, aligning with strategic messaging on IQVIA.com
o   Focused on creating engaging, dynamic content to elevate brand storytelling and drive user engagement

• Brand Experience & Event Design Lead
o   Go-to creative lead for two large IQVIA events, Investor Day and TechIQ, overseeing large-scale creative execution and ensuring brand consistency across all deliverables.

• Key Contributions & Deliverables
o   Developed comprehensive print collateral event assets to support brand awareness and enhance on-site engagement including booth graphics, roll-up banners, event badges, window clings, outdoor signage, interior signage along with several other deliverables
o   Collaborated with video production teams to storyboard keynote speaker content, aligning visuals with event themes and messaging
o   Designed targeted social media graphics for pre-event promotion, live event coverage, and post-event visibility
o   Managed creative timelines, approvals, and quality control across both events to ensure on-time delivery and visual impact

• UX/UI Design Lead – Digital Business Card Project
o   Led project kickoff meetings to align stakeholders on goals and requirements
o   Educated teams on the importance of leveraging the proprietary IDS UX/UI design system for consistency
o   Created wireframe user flows to define interactions and navigation
o   Designed high-fidelity, clickable prototypes in Figma using IDS components
o   Prepared design deliverables for seamless handoff to the development team

• Video Production – Tool Training & Design Capabilities Storytelling
o   Created instructional “how-to” videos to guide internal teams on best practices for using the Bynder DAM for IQVIA
o   Directed and produced BCS Team sizzle reels as a storytelling-driven showcase—designed to help clients and stakeholders understand team capabilities, design process, and project outcomes
o   Directed editors and producers by defining storyboards, title transitions, and camera movement strategies—shaping a compelling visual narrative that highlighted both creative thinking and execution

• Social Media Template System – Bynder Studio ‘Build Your Own’ Initiative
o   Designed and implemented over 300 customizable social media templates using the Bynder Studio platform.
Teams across the company can use as a self-service offering
o   Enabled a scalable, self-service solution for internal IQVIA teams. This initiative supports 1,200–1,300 post variations per month that maintains brand consistency, brand voice and third-party production cost reduction

IQVIA 2017-2022

UX/UI Design Team Lead – Proof of Concept and Sales Enablement

• UX/UI Design Team Lead – Proof of Concept & Sales Enablement
• Served on IQVIA’s Rapid Integration Team, working with stakeholders to quickly translate complex requests into sales-ready prototypes.
• Collaborated with the UX lead to define wireframes, user flows, and business intelligence integrations, then brought concepts to life using the proprietary Apollo UI design system.
• Led the creation of supporting sizzle reels to help sales teams showcase product potential and drive client engagement.
• Partnered with stakeholders to turn complex prototype requests into high-fidelity concepts using Apollo UI design system
• Collaborated with UX lead on wireframes, user flows, and business intelligence integrations
• Produced high-fidelity prototypes for client presentations, highlighting key features to drive sales discussions
• Directed sizzle reel creation to showcase design thinking and functionality for sales enablement